Direct communication
You speak to the person doing the work. I can talk through technical decisions with developers and explain trade-offs clearly to non-technical stakeholders.
About
Experienced senior developer and technical specialist
I work directly with businesses, agencies and organisations that need practical web development support from someone who can understand the technical details and communicate clearly. I am based in Ringwood, Hampshire, and work with local clients as well as agencies and organisations further afield.
Decades of commercial development experience
I started my career working on large business systems for organisations including Safeway, American Express and Abbey National, where reliability, testing and careful change management were essential. That early experience still shapes how I approach web development today: clear requirements, maintainable code, sensible testing and a practical understanding of business risk.
Much of my career has focused on web development, including high-traffic websites, eCommerce systems, Salesforce integrations, WordPress platforms, APIs for mobile apps, administration systems and bespoke PHP applications.
How I work
The work is technical, but the relationship should be straightforward: clear communication, sensible recommendations and no unnecessary layers.
No outsourcing
Projects are handled directly by me, which keeps responsibility clear and makes it easier to maintain quality over time.
Backend depth
My strongest work is in PHP, WordPress, APIs, data flows, integrations and the less glamorous details that make web systems dependable.
Useful for businesses and agencies
I am comfortable working as a direct supplier, alongside an internal team, or as additional development resource for design and marketing agencies.
For direct clients
Support with custom applications, existing systems, integrations, performance issues and WordPress sites that need experienced technical care.
For agencies and freelancers
White-label friendly technical support when a project needs backend development, API work, performance expertise or a reliable extra pair of hands.
Let's Discuss Your Project
Tell me what you are trying to solve and I can suggest the most practical way forward.